Logo Research

As part of our research before starting to design our own artist and record labels, we looked into already existing ones and analysed them in terms of what we thought worked and what didn't. This enabled us to get a feel for the sort of thing we should be designing ourselves.


Artist Logo's:

This is the artist logo for Birdy. Although it is simple and dainty we felt it was appropriate for the artist herself as a vast majority of her songs are slow and heartfelt and we feel the text used in her logo is representative of her image. With this being said it is still clear to see that a lot of thought has gone into this logo, the design of certain letters such as the 'B' connote the idea that Birdy wanted a unique and personal logo to represent her. I feel we will most probably stick to quite plain text ourselves as we don't want the text to take away from other elements of the album cover. However, we will most certainly try and find a text style that in some way is representative of our artist.

Florence and the machine are indie artists and we feel that their artist logo portrays this. The text used is different to other artists out there and is easily recognisable, it almost looks handwritten. The layout of the words also help to make this logo interesting. In general, this logo is very pleasing on the eye due to the fact that it is unique. However, Although we want a logo that is going to be recognised, I do not feel we would use text similar to that of Florence and the machine as it is very girly and we want our artist to appeal to both boys and girls. 

Out of all of the artist logo's we looked at, Lana Del Rey's was our favourite. Immediately upon viewing it is prominent and makes a point. She is the star and this is her album. We feel that the bold writing gives her a sense of importance and makes it clear she is serious about her music. Using bold writing in capital letters is most    certainly something we will strongly consider.

Record Label Logo's:

This is the record label logo for Q'prime. I think the design is intriguing as it almost looks like a record on a record player - obviously a clear link to the music industry. I think as a group we will consider a similar sort of idea as it connotes the importance of record labels within the production of music. Another element of this record label that I find effective is the use of the lime green, it is not a colour that is frequently used therefore it makes for a nice change.

Out of all the record label logos on this post I feel this one looks the most professional. Although it may not stand out the most, it certainly looks sharp and expresses the fact the label are serious about their business. Obviously Universal is also closely linked to films therefore their logo needs to be something flexible that related to all types of media. Even though this not not apply to us, I still feel this is a very successful record label and we may take inspiration from it.

Lastly we have the Virgin Records label. Again, I feel the design is very neat and sharp and most certainly distinctive, you know the brand instantly upon looking at it. Although I find the choice of red colouring captures your attention I don't feel it is a colour we would use ourselves as, if not used correctly, could look tacky.