Rough Cut and Reviews

As a way of gathering feedback we decided to put our video on social networking sites such as Youtube and Facebook. This enabled us to share our work with our target audience of people aged between 16-23. We posted the video during the final editing stages of the creation of our video. We felt this was a good idea as it would allow for us to receive some constructive criticism, giving us the opportunity to get some fresh ideas on how to improve the video to be the best it can be straight from our target audience. Posting our video onto Facebook was the most appropriate platform as it meant we could reach a large amount of our target audience quickly. Similarly, it left the door open for people outside of our target audience, to see if our artist appeals to them as well.

Although initially apprehensive about posting our work, we were pleased to see that we received many likes and responses that would aid us in improving our video. A large majority of the audience liked the video, however, they felt that the ending needed working on as it was rather "Simple" and "Unmoving." These comments inspired us to decide to have another filming day as we agreed that the footage we already have is not good enough for the last scene; it is the one scene that people will remember the most. For this filming day we are thinking of working in a studio to show some diversity within our piece. 

Another comment for improvement was on some of our Red Ivy shots; there is a tracking shot of Nova walking down the Ivy whilst lip-syncing however, as her hair falls in her face you cannot see what she is singing, this is something that our audience picked up on and suggested that we fill that space with some other clips - this is something we are definitley willing to change as we want to please our audience as much as we can.

Other than these improvements, everyone else seemed to think that our video was "of a professional standard" and was "enjoyable to watch."